New products and service failures can only be surpassed by the investment levels they require to initially create them. They are huge, so they need to work first time. Business Growth approaches this by considering the reason for initial development, how best to then articulate its benefits and value and then apply an appropriate pricing strategy. From here we will help you launch through research led demand generation programmes, piloting first before full-scale commitment.
- Creating a compelling value proposition
- Building the bundling strategy and maximising cross sell or upsell potential
- Creating a framework through which to develop new products
- Pricing by value not competition
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Anderson Baillie were contracted by BT (British Telecom) for 12 months, to manage the marketing functions for a new company from strategic planning, brand development and product marketing through to all aspects of marcomms delivery. |
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Anderson Baillie Business growth help Brother understand distributors and consumption |
