Each Classroom Knowledge Exchange Workshop is a one-day intensive course.

Materials will be provided to assist the participant through each of the subjects discussed. 10 days prior to the course date, you will receive a request for 'issues and pains'. Once completed and returned these issues will be introduced into the course material for discussion.

These courses are designed to be linked to our 1:2:1 Knowledge Exchange series of workshops, where more in depth evaluation of the subject is undertaken within the confines of a single company and its issues.

Course subjects:

• Managing the balance of brand and demand generation
• Implementing Marketing Projects through Critical Path Planning
• Creating the compelling proposition
• Refining the sales argument
• Marketing to the C Level
• Creating intelligent lead generation programmes
• Establishing a sales cycle marketing approach
• Passing the burden in channel management
• Making better use of marketing data
• Establishing a data lifecycle in your marketing data
• Understanding what is the essence of a brand and exploiting its value
• Marketing Interpretation of Corporate Business Goals
• Creating Effective Marketing Strategy