Do you relate to any of these business issues?

	Why should a prospect value you more than your competition?
	What is your differential?
	Does you brand allow your to explore new markets or confine your business goals?
	Can you brand be simply associated with proposition framework?
	Your customers do not know why they bought from you and continue to do so
	You have more descriptions of your business at employee level than you care to remember
	There is little use of the brand in customer services communications
	You want to use the brand to administer an internal business culture

Anderson Baillie Business Growth - Corporate Branding & Essence will enable your business to:

• Understanding what your value is - not your differential
  Helping you understanding what you do that really benefits your customer. The real value, not a selling message and delivering this in a though leadership 'essence', which increases your value further.
• Solving customer problems not shouting brand strap lines
  Refining your marketing strategy and spend to deliver highly focused arguments not simple generic brand statements which leverage your value on an business issue basis.
• Getting the buy in from sales and marketing teams through compelling propositions
  Bring sales and marketing functions together within a branding framework, integrating selling messages through direct association
• Leveraging thought leadership in customers and channel
  Helping you use branding and corporate positioning to create sustainable revenue generation within existing customers and partners. Dispensing with past perceptions and broadening the value of your skills and services.

The Anderson Baillie Business Growth - Corporate Brand Management Programme explores your business issues through accurately focused consultancy packages based on your actual business requirements.

Brand history evaluation Impact of dilution Evaluation of brand guidelines Consistency of use, brand signature Use and abuse audit Grammar association Value statement recognition		Inward and outward message conflict Unprompted recognition index Channel use of the brand Competition brand analysis
Brand history evaluation A comprehensive analysis of your brand, its values and pedigree. Through a complete investigation into the origins of the company, its culture and early customer perceptions an evolution index is created demonstrating the change in your brand over time. Impact of dilution Using the Brand Evolution Index, your brand is assessed for value change and dilution. This is conducted against time, mistranslation and unnecessary evolution of message. Evaluation of brand guidelines Assessment and refresh of brand guidelines, delivery of guidelines an a more interactive manner to ensure guidelines are adhered to at all levels. This will take place in conjunction with Consistency of use, brand signature and grammar association assessments. Consistency of use, brand signature Assessment of the geometry of the brand signature, use and potential revision to portray brand evolution, culture and modern day trends. Use and abuse audit A company wide evaluation of the brand signature its use and abuse by employees, partners and the messages they apply to the brand day to day. Grammar association A comprehensive cataloguing of grammar associated to the brand and its essence. This language framework will then for the basis of a company dictionary from which to draw statements and descriptors. Value statement recognition Creation and documentation of the brand 'essence' for use in proposition development and corporate communications. Inward and outward message conflict Assessment of perceptions from message delivery via company communications and employees to determine conflict and consistency. Development of a 'boiler plate' for each of the business functions to manage the message delivery. Unprompted recognition index Assessment of brand collateral with customers, prospects and key analysts to determine their perception of the brand without prior 'leading' information. Channel use of the brand Assessment of the value partners place on your brand and how they use this to support their own marketing and branding efforts. Competition brand analysis Development of differential statements and 'competition breaking' messages. This will coincide with a full evaluation of your competitions brands and their efforts to maintain or develop them further.