Anderson Baillie has a well established presence throughout Europe for its consultative work in the complex product market, such as the IT and technology markets of Europe.

Over recent years this has extended to more traditional business-to-business markets, whose companies have seen the innovation in sales and marketing that has occurred in the IT space, fired by aggressive market forces and company consolidation and have begun adopting it for themselves to improve their own commercial success.

Many of these admired strategies in sales, marketing and customer have originated from Anderson Baillie and its Business Growth approach locally and internationally through its extended network of Business Growth Advisors and Vertical Industry consultants.