The New Media Forum was so timely as it coincided with the emergence of new communication channels. SAP and its partners Andersen Consulting and Sun Microsystems, invited Anderson Baillie to create a strategic marketing communication campaign for the launch into the UK New Media market. Anderson Baillie approached the new initiative introduction campaign by segmenting the New Media market for targeting, integrating direct mail, telemarketing, website, posters, sponsorship and public relations mechanisms.
“Introducing a new product into a new market is, as every marketing professional understands, extremely difficult. Anderson Baillie’s strategy for the New Media Forum succeeded because it addressed directly the requirements of the market via a well thought out and integrated marketing campaign.”
Steve Yurisich Andersen Consulting
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The implications of European Monetary Union for the UK Financial Services Industry have been inescapable. SAP and its partners PriceWaterhouse and Digital, commissioned Anderson Baillie to communicate their respective solutions to the market with respect |
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Following SAP’s phenomenal success in many business sectors, Anderson Baillie were commissioned to launch the enterprise business application software R3 into the retail sector. |