Do you relate to any of these business issues?
Marketing professionals are now more than ever targeted upon to deliver results.
Awareness, the great intangible is no longer good enough on its own to substantiate spend, lead generation and enquiries have become the discussion topics once limited to those in the sales team.
Getting those leads is, however, more difficult than ever. Markets have become saturated to many products and services, subsititutional offerings are rife and there is an immerging lethargy to any form of change.
Engagement plans have to be a little more innovative than originally thought!
The massive swing by marketers away from awareness to lead generation has left a gap, the communications plan is now fraught with risk because of an imbalance - no brand knowledge, why should your customers enquire?
Build a multi-layered engagement programme
That's why when we approach direct go-to-market planning, we think both from lead generation and awareness. Together with our Business Growth engagement approach and intelligent lead development models we help you build a multi layered engagement programme which reduces your overall risk, improves returns upon investment and meets the needs of both awareness and lead development.
Introduce key 'hunter' campaigns
We'll introduce key 'hunter' campaigns which drive business enquiries to you within a theme and focus. We help define the propositions to achieve key business revenues and the identify key audiences and contacts with our pain matrix to drive results to the sales teams.