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Anderson Baillie has a well established presence throughout Europe for its consultative work in the complex product market, such as the IT and technology markets of Europe.

Over recent years this has extended to more traditional business-to-business markets, whose companies have seen the innovation in sales and marketing that has occurred in the IT space, fired by aggressive market forces and company consolidation and have begun adopting it for themselves to improve their own commercial success.

Many of these admired strategies in sales, marketing and customer have originated from Anderson Baillie and its Business Growth approach locally and internationally through its extended network of Business Growth Advisors and Vertical Industry consultants.

Case Studies
Axida Case Study - Making the difference to your customers - service subtleties - Click here to read this case study
Axida, a software company in the north of England has created one of the most compelling home service software products the retail sector had ever seen.
BASF IT Services Case Study - From the industry, to the industry for the industry - Click here to read this case study
BASF is one of the largest chemical companies in the world, with offices globally and a commercial strategy envied by all successful companies, whether associated with the group or in direct competition.