At the core of Anderson Baillie Business Growth, is knowledge and the sharing of ideas.
Many clients try to access this whilst in project situ, only to find that their own career pressures do not allow them to absorb all of the experience and knowledge that is available to them through interaction with a Business Growth consultant.
This is where the Anderson Baillie's Knowledge Exchange Programme becomes hugely beneficial. Based upon different depths of education and training, the Knowledge Exchange helps develop sales and marketing executives explore their business issues in more detail, fine tune their approaches to strategic or project delivery and evolve to a new level of marketing and sales effectiveness.
|Classroom Knowledge Exchange
|1:2:1 Knowledge Exchange
|Targeted at those requiring a broader level of training and education.
The 'Classroom' series helps sales and marketing participants explore all aspects of Business Growth planning and effective implementation.
|Sometimes classroom workshops do not provide enough information for a group of employees.
Perhaps the issues and the skills transfer is particularly sensitive and require a one-on-one round table workshop.
Knowledge Exchange Components
Many clients try to access this whilst in project situ, only to find that their own career pressures do not allow them to absorb all of the experience and knowledge that is available to them through interaction with a Business Growth consultant. This is where the Anderson Baillie's Knowledge Exchange Programme becomes hugely beneficial.
Not a sales training programme! Here, the ideas of effective demand generation, key account planning and the creation of compelling sales arguments and propositions are the issues explored. How to work closely with marketing resource to effect dynamic lead generation programmes and how best to use business intelligence to implement improved DMU education and sales cycle marketing approaches.
Marketing executives will be challenged to understand strategic planning and interpretation, explore the real value of proposition, the brand essence and its leverage for effective demand generation programmes for all levels of a target audience - even the C level.
Too many companies have marketing and sales working in isolation. Positive adoption is about bringing these two functions closer together, working through the challenges and planning effective change management to reap the benefits of an integrated sales and marketing environment. Working from the data layer through to the internal communication of ideas and values, Positive Adoption education programmes help develop a closer unity in the business.