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Anderson Baillie has one of the broadest range of consultative case studies from the IT and Technology Services sector. These range from the development of compelling sales engagements through to the total creation of thought leadership differential and branding programmes. Much of our Business Growth consultancy is about creating revenue generation programmes, how to create channels, where to target effective marketing messages and how to counter competitive pressures that reduce the profitable return of a sale. As can been seen from the case study base, the use of repositioning techniques, development of unique differential and the focused targeting of this work renders rapid and profitable returns for all our Business Growth clients.

Brother Case Study - Helping Brother to understand their channel - Click here to read this case study
Anderson Baillie Business growth help Brother understand distributors and consumption
Strategic Dataworks Case Study - Strategic Dataworks new product road map - Click here to read this case study
Anderson Baillie Business growth deliver a new product strategy
Bespak Case Study - Bespak - Making more of your contacts - Click here to read this case study
Anderson Baillie Business Growth working with IAS/Bespak
Clearswift Case Study - Spam is not the issue - unstructured data access is. - Click here to read this case study
Anderson Baillie enabled Clearswift to reposition its value from single point solutions for SPAM to higher valued content management and filtering.
Axida Case Study - Making the difference to your customers - service subtleties - Click here to read this case study
Axida, a software company in the north of England has created one of the most compelling home service software products the retail sector had ever seen.
BT Case Study - Corporate future visions meeting today’s products - Click here to read this case study
BT has some of the most challenging visions for the future of our telecommunications environment.  Strategies making better use of their existing ‘hard wire’ infrastructure and linking this to forthcoming technologies.
BASF IT Services Case Study - From the industry, to the industry for the industry - Click here to read this case study
BASF is one of the largest chemical companies in the world, with offices globally and a commercial strategy envied by all successful companies, whether associated with the group or in direct competition.
MSoft Case Study - E-procurement doesn’t improve purchasing; it just means you purchase badly more efficiently - Click here to read this case study
MSoft, a small family run software company with limited partnership liability status had created one of the UK’s most exciting inventory management, tracking and application products for the National Health Service.
Azure (BT) Case Study - BT appoints Anderson Baillie in Managed Services deal - Click here to read this case study
Anderson Baillie were contracted by BT (British Telecom) for 12 months, to manage the marketing functions for a new company from strategic planning, brand development and product marketing through to all aspects of marcomms delivery.
BASF IT Services Case Study - Smarter Selling - Click here to read this case study
Anderson Baillie’s initial engagement with BASF IT Services was to develop a new positioning stance for the IT provider across its pan European territories.
Bull Case Study - Anderson Baillie gives Bull breadth, depth and peace of mind - Click here to read this case study
Following a strategic marketing review process, Anderson Baillie developed a new branding campaign for Bull’s Consulting and Systems Integration division.
Lanner Case Study - The Value of Knowing – Branding - Click here to read this case study
Anderson Baillie were approached to reposition the Lanner Group identity, establishing the Lanner name and giving stronger definition to its services and range of products.
SAP Case Study - New Product Introduction (mySAP.com) - Click here to read this case study
Utilising Project methodology Anderson Baillie successfully managed all client and partner participation requirements and entire event logistics including pre-promotion activity, exhibitor stand, stage set and A/V requirements and mySAP.com support collateral.
Securicor Case Study - Securicor Information Systems takes a new outlook on their marketing - Click here to read this case study
Impressed by creative and project management skills Securicor Information Systems invited Anderson Baillie to review its current marketing operations and aspirations.
Tiscali Case Study - Realising the business benefits of Broadband through Tiscali - Click here to read this case study
Following initial consultancy and auditing for Tiscali Business Services to support proposition development and messaging, Anderson Baillie Business Growth advised on the real business benefits of Tiscali Business Services.
Xinetica Case Study - Business Growth and Branding Programme - Click here to read this case study
Anderson Baillie successfully completed its Business Growth and rebranding exercise for IT professional services and security consultants, Xinetica Ltd.