Main Banner

Consider a brand as a 'business asset' and you now have to consider its management and evolution in a more structured and measured form.

With moves to now value brands and add these as collateral items to the balance sheet your company and product names have automatically received new focus - quite rightly as they are financial, as well as commercial assets.

So if we are to consider a brand as a 'business asset' we now have to consider its management and evolution in a more structured and measured approach. You need an effective brand management strategy and approach.

Understanding the real value of your brand to business

Anderson Baillie's approach to commercial brand management begins with the essence - understanding what made your company great. Having peeled back the years of change and message dilution we help establish the compelling link and proposition, which enabled corporate growth to be sustained over the years.

The result a compelling argument used at every level of the business from the leverage of employment relations through to selling arguments, customer service charters and marketing strap lines.

Your IssuesBusiness ValueComponent WorkshopsDatasheet

Do you relate to any of these business issues?

Why should a prospect value you more than your competition?
What is your differential?
Does you brand allow your to explore new markets or confine your business goals?
Can you brand be simply associated with proposition framework?
Your customers do not know why they bought from you and continue to do so
You have more descriptions of your business at employee level than you care to remember
There is little use of the brand in customer services communications
You want to use the brand to administer an internal business culture
Case Studies
Brother Case Study - Helping Brother to understand their channel - Click here to read this case study
Anderson Baillie Business growth help Brother understand distributors and consumption
Strategic Dataworks Case Study - Strategic Dataworks new product road map - Click here to read this case study
Anderson Baillie Business growth deliver a new product strategy