Main Banner
Protect What Matters Direct Marketing Campaign
Channel Management
2000

Vistorm, formerly ESOFT Global commissioned Anderson Baillie to produce an awareness and lead generation campaign for its Internet Security Managed Services operation.

Vistorm - Protect What Matters Direct Marketing Campaign

The campaign theme “Protect What Matters” was created to communicate Vistorm’s ‘managed service’ technology and services portfolio. This involved co-promotion alongside Vistorm’s Internet security partners – all leading brands in their own right – including Check-Point Technologies, RSA, Nokia, UUNet, Trend and ISS. The total campaign incorporated sequencing direct mail promoting Vistorm’s value proposition and was supported by case study reference material.

The direct mail led prospects to an online questionnaire to analyse end user concerns regarding Internet security issues. Factpacks and technical workshops were promoted as fulfilment options.

More Channel Management Case Studies
PITO Case Study - PITO Partners and NSPIS® in action - Click here to read this case study
Following the recognised success of the PITO and Partner campaign at the previous years Police EXPO, Anderson Baillie Projects were called upon again to deliver the EXPO programme.
SAP Case Study - Channel Direct Marketing - Click here to read this case study
The Anderson Baillie account team worked with all of SAP’s solution providers including Plaut to deliver this direct marketing campaign aimed at the mid-market channel.