BASF is one of the largest chemical companies in the world, with offices globally and a commercial strategy envied by all successful companies, whether associated with the group or in direct competition.
Anderson Baillie’s initial engagement with BASF IT Services was to develop a new positioning stance for the IT provider across its pan European territories.
Anderson Baillie was approached by BASF IT Services early in 2003 to manage the marketing requirements for their launch into the European Process Industry market space.