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BASF IT Services Case Study - From the industry, to the industry for the industry - Click here to read this case study
BASF is one of the largest chemical companies in the world, with offices globally and a commercial strategy envied by all successful companies, whether associated with the group or in direct competition.
BASF IT Services Case Study - Smarter Selling - Click here to read this case study
Anderson Baillie’s initial engagement with BASF IT Services was to develop a new positioning stance for the IT provider across its pan European territories.
BASF IT Services Case Study - BASF IT Services Go-to-Market strategy – Breathing life back into Process - Click here to read this case study
Anderson Baillie was approached by BASF IT Services early in 2003 to manage the marketing requirements for their launch into the European Process Industry market space.