Workshop Title : "Passing the burden in channel management"
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- Managing the balance of brand and demand generation
- Implementing marketing projects through critical path planning
- Understanding the essence of a brand and exploiting its value
- Creating the compelling proposition
- Refining the sales argument
- Marketing to the C Level
- Creating intelligent lead generation programmes
- Establishing a sales cycle marketing approach
- Passing the burden in channel management
- Making better use of marketing data
- Establishing a Data Lifecycle in your marketing data
- Marketing interpretation of corporate business goals
- Creating effective marketing strategy